One thing I hear from clients is that they would like more interaction, more traffic, to their existing websites. There are lots of ways to do this, some are more complicated than others, some more expensive than others. In this article I want to discuss some simple, quick, FREE ways to build traffic.
What can you change right now that would build traffic to your website? A quick example is to make sure that the people you already know are aware of all the work and effort you do now on your website. You can promote the website.
Here are some quick, simple, free examples:
1) Add the URL into your email signature. By adding some very basic information about yourself: name, address, phone number, and web address (URL) — you help people very quickly get back in touch with you, or visit the website for more information. (If you use Outlook, here’s how to add in your signature.)
2) Submit your site to search engines. For Google, this isn’t as important as it used to be, but, if you revise your site, it’s a wise idea to submit your site to the major search engines to revisit. Google: www.google.com/addurl/, Yahoo: search.yahoo.com/info/submit.html , MSN: search.msn.com.sg/docs/submit.aspx.
3) If you about to have something published; newsletters, business cards, flyers, menus, etc., be sure to include your URL with “Visit Us Online”. That URL could be simply the address to your homepage, or it could be to a specific page within your site. (Note that if you are doing a publication that you plan to keep for years and years, website pages do change, so that URL you gave to a specific page might not work in the future.) By adding that URL to “more information”, you help the reader of that publication get more information and build interaction with your site quickly and easily.
4) Tell other websites about your site. If your website sells Hawaiian ukulele music, for example, and you find a site that sells custom ukulele’s, ask that site if they might link to you and you’ll link to them. This is called reciprocal linking. (Be careful not exchange links with a spam site — set up only to serve ads — but a real site.) Contact the owner of the site and let them know about your site. Or, if their site allows for comments, see if you can reply to something posted, to help others. Usually those sites allow you to input your site URL in the comments.
5) Collect email addresses of visitors and shoppers. If you already have a Brick & Mortar (physical) store, make sure to put out a “email signup” sheet for customers. If you don’t already collect email addresses on your website of people interested in “more information”, start now. You can add a simple “mailto:” link into your site for free, or, get professional and add them to a CRM (Customer Relationship Management) application.
6) Start an Email Newsletter. This one will take a little longer to set up and do right, but once you’ve collected lots of email addresses, make sure to send those folks an occasional email announcement. The more interesting you make it — including specials or sneak previews — the more chances that they will forward it to their friends.
These are just some simple ways to build interaction. They don’t cost anything, and can be done very quickly.
If you find this article interesting, comment below and I can go into some additional ways to build interaction, including blogging…